The design solution your business needs.

New Friend is a product and web design studio combining strategy with creativity to craft digital experiences that convert. 

✶ Available Jan 2025

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What We Do

  • We design engaging digital products from concept to launch that delight users and drive conversions.

    • User Experience Design

    • UI & Visual Design

    • Full Product Wireframes

    • Design System Implementation

    • Prototyping & User Testing

  • We specialize in crafting well-designed websites that lead to loyal customers and business growth.

    • Market Research

    • Information Architecture

    • Copywriting

    • Squarespace Development

  • We work with you to define your project scope, align on business requirements, and define success.

    • Project Kickoff Call

    • Stakeholder Alignment

    • UX Audit & Heuristic Evaluation

    • Usability Testing

➔ FullContext | AI-powered demo builder

➔ FullContext | AI-powered demo builder

➔ Home Game | Connecting athletes with venues

➔ Home Game | Connecting athletes with venues

➔ Contra | The all-in-one freelance platform

➔ Contra | The all-in-one freelance platform

Happy Clients

  • Ry Magno

    I highly recommend working with Noelle. Her expertise spans from brand to UI/UX design, and she integrated seamlessly into our team with excellent collaboration skills. Noelle delivered high quality, user-friendly designs and demonstrated the ability to meet/navigate tight deadlines.

    Ry Magno | Head of Product at Contra

  • It was a pleasure to collaborate with Noelle. She dove into the stickiest design problems and came up with creative solutions - no matter how daunting they seemed. She worked so well with our other team members and was able to clearly articulate her work and reasoning. It was a treat to work with her.

    Avani Miriyala | CEO at Matcha Design Labs

  • Working with Noelle was a pleasure. She was quick, responsive, professional, and collaborative. Noelle delivered the work on time, per our scope, and within budget. We had thoughtful discussions about user experience, design strategy and execution throughout the process.

    Zach Epstein | CEO at Home Game

  • Richa Khandelwal

    Noelle is an excellent designer. I am very glad we got to work together! I would love to work with her again and would highly recommend her to anyone looking to get product design done right the first time.

    Richa Khandelwal | Engineer Manager at Slack

  • I came to Noelle for her help in designing my business website. I was so impressed with how she approached the project from strategy to refinement. I LOVE the final outcome and I was so pleased to work with her!

    Li Jin | Startup Investor

  • If you're looking for a design partner who can think deeply about UX and bring gorgeous UI to life, New Friend is your design studio.

    Kailyn Moore | Design Director at Redscout

See Projects →

About

  • Founder and product designer, Noelle.

  • Good boy and studio helper, Shadow.

Learn More →