Case Study
Contra
The all-in-one platform for freelance hiring
Overview
More than 45 percent of American businesses have begun investing in freelance talent. With Contra, you can post job opportunities, hire top-notch talent, manage payments, contracts, and complete paid projects all in one place.
The goal of this project was to redesign and optimize the existing hiring experience, enabling users to post high-quality job opportunities in as little as 10 minutes.
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Process
Audit based on user feedback
Competitive research
Low-fi wireframes
Weekly stakeholder critiques
Iterations and refinements
Final design handoff to engineer team
User testing and follow-up optimizations
Outcome
Simplifying complicated tasks
To post a job on Contra, you need to provide a decent amount of information which can be overwhelming and intimidating. This presented our first design challenge: How can we show this information in a digestible and enjoyable manner?
After conducting rounds of user research, we arrived at a step-by-step approach, also referred to as a wizard. Each step includes a Contra Smart Suggestion to offer instructions and guidance to the user. The improved experience resulted in reduced errors, drop-off rates, and increased overall user satisfaction leading to higher conversion rates.
“I highly recommend working with Noelle. She delivered high quality, user-friendly designs and demonstrated the ability to meet and navigate tight deadlines.”
Ry Magno | Head of Product at Contra
