Passion fuels innovation, but it takes more than excitement to build a great product. Without strategy, research, and iteration, even the best ideas can fail. In this post, we explore how to turn vision into a product that users love—and how New Friend helps founders bridge the gap between inspiration and execution.

Training for a half marathon taught me more than just endurance. It mirrored the challenges of running a design studio, from pushing through creative roadblocks to trusting the messy middle. I found that consistency beats perfection every time. Whether you're designing or running, success comes one step at a time.

Finding productivity as a freelancer isn’t about rigid schedules or nonstop hustle—it’s about rhythm. Over time, I’ve developed daily habits that help me stay focused, creative, and energized while avoiding burnout. From screen-free mornings to intentional breaks, here’s how I design my day for deep work and flow.

AI isn’t here to replace designers—it’s here to collaborate. At New Friend, I’m using AI to accelerate creativity, iterate faster, and focus on what truly matters in design. This post explores how AI enhances—not replaces—the role of the designer.