Passion fuels innovation, but it takes more than excitement to build a great product. Without strategy, research, and iteration, even the best ideas can fail. In this post, we explore how to turn vision into a product that users love—and how New Friend helps founders bridge the gap between inspiration and execution.

Training for a half marathon taught me more than just endurance. It mirrored the challenges of running a design studio, from pushing through creative roadblocks to trusting the messy middle. I found that consistency beats perfection every time. Whether you're designing or running, success comes one step at a time.